Tag Archives: Gretchen Schields

Kids’ TV Tie-Ins Go Beyond Bob ‘n Barney

Now that we’ve all got our Bob the Builder lunch boxes stuffed with Bob’s licensed fruit snacks, die-cast play tools, and special-edition Playdoh, it may come as no surprise that this beloved British handyman is now broadcast in 140 countries. Or that Sears has set up Bob boutiques in 850 stores across the US. Or…Continue Reading