PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
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By the end of February the 12 countries that have adopted the euro had all come to the end of their transitional period when old and new currencies could be used in parallel. So the whole of Euroland is now well and truly into life with a single currency. Except that the new currency is…Continue Reading
