Market Partners International

Tag Archives: goosebumps

Now in Hardcover: The Series in 2010

Take a look at BookScan’s bestselling juvenile titles for the week ending April 25: an astounding 73% were titles from one of several series. But these are not your Baby-Sitters’ Club of yesteryear: “Harry Potter turned the whole paperback series notion on its head,” says Megan Tingley, SVP, Publisher, Little Brown Books for Young Readers….Continue Reading

Bunny-Eat-Bunny World

A much-anticipated panel on children’s books at NYU‘s Summer Publishing Institute brought out an amazing array of publishing talent, with newly minted literary agent Brenda Bowen moderating. Included in the lineup were Ellie Berger, President of Scholastic Trade Publishing; Megan Tingley, Publisher of Little, Brown Books for Young Readers; Don Weisberg, President of Penguin’s Young…Continue Reading

Licensing Expo 08: The New Consumer

Licensing International Expo 2008 landed June 10 at the Javits Center just in time for the summer’s first heat wave. Outside, temperatures hit nearly a hundred degrees. Inside, brands like Clifford, Goosebumps, and SpongeBob SquarePants were hot hot hot. In a cooling economy, though, how can retailers make sure consumers choose their brands? In his…Continue Reading