With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re [...]

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PEOPLE Rodale’s Publisher, Karen Rinaldi has left the company following a reorganization.  She may be reached at karen.rinaldi1@gmail.com. David Zinczenko and Steve Perrine will take over the book group.  Top executives Ken Citron and Gregg Michaelson, along with Senior Director Operations Bill Siebert, will also leave the company. Copyright Clearance Center (CCC) has hired Michael [...]

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Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at [...]

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PEOPLE Judy Hottensen is resigning as Publisher of Weinstein Books to return to Grove/Atlantic, where she worked from 1992 to 2005.  She will become Associate Publisher, taking over duties from Eric Price (whose departure was announced last month in PT). Elisabeth Schmitz has been promoted to VP, Editorial Director and Deb Seager has been promoted [...]

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What a Load of…Content

Laura Hazard Owen | March 2011

Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.” [...]

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Jacqueline Murphy is an agent at Inkwell Management. She may be reached at jacque [at] inkwell.com or on Twitter @JacqueMurphy. Having lately switched my jersey to play for Team Agent after many years running with Team Publisher, what surprised me at once was that that my job hasn’t changed. As citizens of an interconnected ecosystem, [...]

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Since part of the mission of museum publishing is to produce great, big, beautiful books, June’s D.C.–based National Museum Publishing Seminar, “Print and the Digital Network,” offered anachronisms and anomalies galore. Most of the seminar’s sponsors are high-end European and Far Eastern printers like Mondadori and CS Graphics. They declared that the illustrated, printed exhibition [...]

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Exclusive Online Content

Multimedia and E-Book Rights: Found Money or Legal Gamble?

Cindy Peng | April 2010

As authors venture further into inking separate e-book or multimedia deals with publishers like Open Road, the threat of lawsuits from their print publishers looms. The legal tug-of-war has only just begun with the 2001 judgment in the Random House v. Rosetta Books case, said speakers at the “Rethinking Author Contracts for the Digital World” panel during last month’s Publishing Business Conference in New York.

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“If you don’t eat your own children, someone else will”: That’s how Michael Mace, Principal of the Silicon Valley–based Rubicon Consulting, began his presentation, “Check Out My Scars: Seven Lessons from the Failure of E-Books in 2000, and What They Mean to the Future of Electronic Publishing,” at the 2010 O’Reilly Tools of Change for [...]

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PT thanks New York–based marketing consultant Rich Kelley for his reporting. Social media and search had quite a mashup at this year’s Search Engine Strategies Conference. For three days, 5500 attendees alternated between panels on social media optimization strategies, talks on Google’s new AdWords interface, tuning websites for search, and much more. For its opening [...]

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