Tag Archives: Google

People Round-Up, Early December 2014

PEOPLE Hachette Book Group EVP, Chief Marketing and Sales Officer Evan Schnittman is leaving his position as of December 12th, after two and a half years.  The position was created for him and will be eliminated when he leaves.  Chris Murphy was promoted to SVP, Group Sales Director of Hachette and will join the company’s…Continue Reading

Comparing Ereading Devices: A Visual Guide

While the past couple of months have been filled with press conferences with big presentations announcing the latest tablets and ereaders on the market, many older models from the major players have left the market with little fanfare. The iRiver Story seemingly disappeared as soon as it hit the shelves, and Nook has simplified its…Continue Reading

Reading Adapt by Tim Harford: Your Secret Weapon? Failure.

PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media.  **** Bemoaning the speed and amount of change she sees in the publishing industry (i.e., not enough), Suw Charman-Anderson urged publishers to read Adapt by Tim Harford in a recent Forbes article.  Adapt: Why Success Always…Continue Reading

Making BEA As Simple As ABC: Quick Links to all things BookExpo America 2012

As though navigating endless booths at the Javits Center isn’t an overwhelming enough endeavor, throw in many collocated events with various websites and it’s easy to see how you can feel a little lost preparing for the 2012 BookExpo America (BEA). With the big event quickly approaching, we thought we would pull together a quick…Continue Reading

People Roundup, Mid-May 2012

PEOPLE Scholastic has named Jenny Frost as ePublisher and SVP, eBook Strategy. She has been consulting since leaving Crown Publishing Group, where she was President and Publisher, in January 2010. Sara Nelson, book editor for O, The Oprah Magazine, is moving to Amazon where she will be Editorial Director, Amazon.com Books. The press release announces that Nelson “will be leading…Continue Reading

Ad:tech New York: SoLoMo and much mo’

With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re…Continue Reading

People Roundup, October 2011

PEOPLE Rodale’s Publisher, Karen Rinaldi has left the company following a reorganization.  She may be reached at [email protected] David Zinczenko and Steve Perrine will take over the book group.  Top executives Ken Citron and Gregg Michaelson, along with Senior Director Operations Bill Siebert, will also leave the company. Copyright Clearance Center (CCC) has hired Michael…Continue Reading

Geeking out at SMX East on SEO, PPC, PLAs and retargeting

Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading

People Roundup, September 2011

PEOPLE Judy Hottensen is resigning as Publisher of Weinstein Books to return to Grove/Atlantic, where she worked from 1992 to 2005.  She will become Associate Publisher, taking over duties from Eric Price (whose departure was announced last month in PT). Elisabeth Schmitz has been promoted to VP, Editorial Director and Deb Seager has been promoted…Continue Reading

What a Load of…Content

Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading