Thanks to marketing consultant Rich Kelley for this piece. “Ever-evolving engines” was the theme of this year’s Search Engine Strategies conference in March in New York—but finding the tactic that gets the best results was much more on the minds of the 5,000 attendees. “Traditional direct mail generates conversions of two to three percent,” noted…Continue Reading
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Tagged Amazon.com, AttentionWizard.com, Avinash Kaushik, Bryan Eisenberg, Business.com, Byron White, ClickTale, ClickZ, Compete, Content Grader, conversion, Crazy Egg, Facebook, Forrester, Google Analytics, Harry and David, ideaLaunch, Keurig, MarketMotive, online retail, Outspoken Media, Page Grader, Patricia Neurav, pay-per-click, Position Tech, PPC, Rae Hoffman, Raven, Return Path, Rich Kelley, Sarah Smith, Schwan's, Search Engine Strategies Conference, SEO, Sephora, SiteTuners.com, SpyFu, Stephanie Miller, Tim Ash, Todd Friesen, UserTesting.com, Website Grader, WiderFunnel, WordVision
By Ariel Aberg-Riger I love Google. Like, a lot. I use Google Reader. And Gmail. And Google Docs. And Google Calendar. And Google Analytics. I happily let Google see everything I do. I eagerly await the day Google search can be fused to my brain. So, when I first heard the rumors about Google’s mobile…Continue Reading
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Tagged Android, apps, Ariel Aberg-Riger, barcodes, e-readers, Gmail, Google Analytics, Google Books, Google Calendar, Google Docs, Google phone, Google Reader, iPhone, iTunes, open source, T-Mobile
