News and opinion on the changing world of book publishing
Thanks to marketing consultant Rich Kelley for this piece. “Ever-evolving engines” was the theme of this year’s Search Engine Strategies conference in March in New York—but finding the tactic that gets the best results was much more on the minds of the 5,000 attendees. “Traditional direct mail generates conversions of two to three percent,” noted [...]
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November 2008
By Ariel Aberg-Riger I love Google. Like, a lot. I use Google Reader. And Gmail. And Google Docs. And Google Calendar. And Google Analytics. I happily let Google see everything I do. I eagerly await the day Google search can be fused to my brain. So, when I first heard the rumors about Google’s mobile [...]
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