As though navigating endless booths at the Javits Center isn’t an overwhelming enough endeavor, throw in many collocated events with various websites and it’s easy to see how you can feel a little lost preparing for the 2012 BookExpo America (BEA). With the big event quickly approaching, we thought we would pull together a quick…Continue Reading
Book Industry Study Group‘s Angela Bole, welcomed attendees to the May 3rd conference at the McGraw-Hill Auditorium, which focused on how to capture and use data in both print and digital book marketing and sales. Despite a serious subject, the day’s presentations managed to be both accessible and entertaining. First up was Jake Freivald from Information Builders, who talked about how…Continue Reading
PEOPLE Open Road announced that Tina Pohlman, Vice President, Publisher, Three Rivers Press and Broadway Paperbacks/Crown Publishing, will be its new Publisher, starting on March 5. Market Partners International conducted the search. Earlier, Open Road announced that former Publisher and Editor-in-Chief of Bantam Dell Nita Taublib will be a Strategic Advisor for Romance. And, former Holt Editor-in-Chief Marjorie Braman is joining Open…Continue Reading
In this age of undead Bennets and robo-Karenina, a different kind of mash-up is on the literary horizon: cross-vertical social media. Startups like GetGlue, LivingSocial, and Blippr are all-in-one social media hubs for a user’s complete entertainment discussion needs: books, films, TV shows, music, even beer and wine. Cross-vertical referrals match books with films or…Continue Reading
In 2007, we wrote about a new book publicity trend: ARC giveaway programs, in which publishers provide early copies of books to citizen reviewers through book sites or their own sites. Two years later, these programs have grown quite a bit. Details on a few: BookBrowse.com First Impressions Publisher’s fee: $750/promotion; members pay $30/year. Titles…Continue Reading
Aggregation is so 2006. The new web is all about distributed media, and widgets are the new web’s wunderkind. With widgets, users can easily remix, repost, and share chunked content, making them a popular (and rapidly growing) marketing tool. According to ComScore, more than 48% of all US internet users – over 87 million people…Continue Reading
