News and opinion on the changing world of book publishing
Cindy Peng | August 2010
In this age of undead Bennets and robo-Karenina, a different kind of mash-up is on the literary horizon: cross-vertical social media. Startups like GetGlue, LivingSocial, and Blippr are all-in-one social media hubs for a user’s complete entertainment discussion needs: books, films, TV shows, music, even beer and wine. Cross-vertical referrals match books with films or [...]
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Laura Hazard Owen | October 2009
In 2007, we wrote about a new book publicity trend: ARC giveaway programs, in which publishers provide early copies of books to citizen reviewers through book sites or their own sites. Two years later, these programs have grown quite a bit. Details on a few: BookBrowse.com First Impressions Publisher’s fee: $750/promotion; members pay $30/year. Titles [...]
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November 2007
Aggregation is so 2006. The new web is all about distributed media, and widgets are the new web’s wunderkind. With widgets, users can easily remix, repost, and share chunked content, making them a popular (and rapidly growing) marketing tool. According to ComScore, more than 48% of all US internet users – over 87 million people [...]
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