You may not have been counting as closely as we have, but our freelance publicist contact sheet has about 50% more entries than it did when we first started running it in 2004. In addition, freelance publicists are increasingly offering brand development and online strategies to their lists of services. As they are forced to…Continue Reading
It may be a surprise to dyed-in-the-wool book publicists, but increasingly in recent years, many of their free-wheeling, generalist peers have been staking out a specific patch of industry turf. Driven by big publishers’ dwindling budgets for outside PR muscle, more and more publicity shops are honing their skills in certain areas—everything from cookbooks to…Continue Reading
In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading
