Tag Archives: Goldberg McDuffie Communications

Publicists Contact Sheet 2015

Once again,  Publishing Trends has assembled a contact sheet of freelance publicists. We’ve added some names, and retired some, but the list continues to expand as the need for publicity services grows. Many firms utilize both traditional and digital approaches to book publicity, and again we have three digital-only firms. To download a PDF of this…Continue Reading

People Roundup, June 2014

PEOPLE The news of Perseus’s sale surprised publishers, but the response both inside the company and from industry observers seems generally upbeat.  No personnel announcements have been made but the sales and distribution staff will become employees of Ingram while all the publishing people report to Hachette. The deal is scheduled to close July 31st. Hachette has…Continue Reading

Freelance Publicists Contact Sheet 2013

This year’s edition of Publishing Trends’ annually updated contact sheet of freelance book publicists includes 56 firms and individuals specializing in a wide range of genres and approaches. We’ve added 13 new companies (Buxus PR, Franklin Public Relations, The Hendra Agency, JSA Kids Marketing, Lorna Garano, McCartin / Daniels PR, Rare Bird Lit, VM / PR, Richards Public Relations, Sarah Russo Public Relations, Whitney Peeling Public Relations,…Continue Reading

Freelance Publicists Contact Sheet 2012

Publishing Trends’ annually updated contact sheet of freelance book publicists includes 49 firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital approaches, plus we’ve included eight digital-only publicists who specialize in various aspects of online and social marketing and publicity. Each firm…Continue Reading

People Roundup, May 2010

Crown Publishing Group President and Publisher Maya Mavjee announces big changes: Diane Salvatore, VP, Publisher of Broadway Books; Senior Editor Lorraine Glennon; and VP, Executive Director, Publicity Katie Wainright are leaving the company. Shaye Areheart steps down as Publisher of her eponymous imprint, Shaye Areheart Books (which will be discontinued), but will stay on as…Continue Reading

Freelance Publicists 2009

You may not have been counting as closely as we have, but our freelance publicist contact sheet has about 50% more entries than it did when we first started running it in 2004. In addition, freelance publicists are increasingly offering brand development and online strategies to their lists of services. As they are forced to…Continue Reading

Target Marketers

It may be a surprise to dyed-in-the-wool book publicists, but increasingly in recent years, many of their free-wheeling, generalist peers have been staking out a specific patch of industry turf. Driven by big publishers’ dwindling budgets for outside PR muscle, more and more publicity shops are honing their skills in certain areas—everything from cookbooks to…Continue Reading

Battle of the Brands

In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading