John Wiley & Sons publishes the #1 seller in travel guides (Frommer’s), one of the leading franchises in consumer technology (Dummies), and what it calls the bestselling cookbook brand in the world (yep, Betty Crocker). Bolstered by the acquisition of Hungry Minds two years ago — which dropped all three of those blockbuster brands into…Continue Reading
Beefing Up Special Sales, Publishers Surf the Downturn Be it a defensive maneuver, market opportunism, or plain necessity, a number of major book publishers are blocking and tackling their way into nontraditional retail accounts like never before. And no wonder, you might say. “You look at the relative flatness in the book trade, and it’s…Continue Reading
