Tag Archives: Game of Thrones

DIY IP: How Publishers Develop, Exploit and Deploy Their Own Intellectual Property

While authors have always been – and will continue to be — the driving force behind popular children’s characters, more publishers than ever are now also looking in-house for the ideas that will eventually become the next Fancy Nancy or Hunger Games. Original, publisher-generated intellectual property (IP) is nothing new—Alloy has long perfected this model with…Continue Reading