Tag Archives: FSB Associates

Publicists Contact Sheet 2015

Once again,  Publishing Trends has assembled a contact sheet of freelance publicists. We’ve added some names, and retired some, but the list continues to expand as the need for publicity services grows. Many firms utilize both traditional and digital approaches to book publicity, and again we have three digital-only firms. To download a PDF of this…Continue Reading

Freelance Publicists Contact Sheet 2013

This year’s edition of Publishing Trends’ annually updated contact sheet of freelance book publicists includes 56 firms and individuals specializing in a wide range of genres and approaches. We’ve added 13 new companies (Buxus PR, Franklin Public Relations, The Hendra Agency, JSA Kids Marketing, Lorna Garano, McCartin / Daniels PR, Rare Bird Lit, VM / PR, Richards Public Relations, Sarah Russo Public Relations, Whitney Peeling Public Relations,…Continue Reading

Freelance Publicists Contact Sheet 2012

Publishing Trends’ annually updated contact sheet of freelance book publicists includes 49 firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital approaches, plus we’ve included eight digital-only publicists who specialize in various aspects of online and social marketing and publicity. Each firm…Continue Reading

Freelance Publicists 2011

In recent years, it has become essential for publicists to offer some digital services, but the wealth of digital opportunities for promoting new books and authors has expanded, so in this year’s Freelance Publicity Roundup, we highlight some publicists who work solely within the digital realm. Jim Hanas, Director of Social Media at Sonnet Media,…Continue Reading

If You Build It, They Won’t Come: A Guide to Author Websites

To be on the Web or not to be on the Web—sorry, technophobic authors, that’s no longer the question. Rather, what should be on your website and how can you draw traffic to it? There’s no universal key to success. But with help from a recent groundbreaking report and four web designers who specialize in…Continue Reading

Year in Review 2006: The Tipping Point to the Long Tail

Whether it is the best of times for the publishing industry, or the times that try publishers’ souls, depends on whom you ask, and of course, what you really want to know. But there’s little doubt that these are the best of times for anyone who wants his or her oeuvre to be published. The…Continue Reading

The Digital Agent: What Do Agents Know (or Care) About Marketing & Publicity in the Age of the Internet?

Ann Coulter, contentious as she is, saw page views (and book sales) skyrocket when she launched her website www.anncoulter.com. “A website that’s an instant hit is like having 10 Oprahs at once,” Joni Evans, ex-William Morris agent and Coulter rep said. “It really is the future.” To better understand agents’ involvement in their authors’ e-lives,…Continue Reading

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading