BRENDAN CAHILL PRESIDENT AND CEO NATURESHARE 2013 will be remembered as the year that everything came together. Since the dawn of the current Device Age, media consumption has been headed to a Manifest Destiny that experts have called “Convergence”: a new reality in which consumers can access any type of media they want, anywhere they…Continue Reading
Thanks to marketing consultant Rich Kelley for this piece. “Ever-evolving engines” was the theme of this year’s Search Engine Strategies conference in March in New York—but finding the tactic that gets the best results was much more on the minds of the 5,000 attendees. “Traditional direct mail generates conversions of two to three percent,” noted…Continue Reading
