PT Examines the Non-Traditional Publishing Spectrum; Major Houses Ramp Up Custom Forget public service announcements: The American Heart Association wants you to know that Jamie-Lynn Sigler’s first boyfriend had Wildberry Skittles breath. As part of their effort to get women “to band together to wipe out heart disease” the AHA and national sponsor Macy’s commissioned…Continue Reading
Today’s $50 Lifestyle Books Just Might Be Worth Every Penny Early this year, the illustrated book market was declared dead, or at least mutilated (blame the blood-curdling discount battle between Könemann and Taschen), with high-end art houses such as Abrams, Abbeville, and Rizzoli said to be wallowing hip-deep in a glut of coffee-table books. Just…Continue Reading
Want a Williams-Sonoma Cookbook to Go With That $379 Toaster? No retailer engenders guilty pleasure quite like Williams-Sonoma, the high-end purveyor of “home-centered” furnishings. Universally known for its $159 bottles of balsamic vinegar (“a unique viscosity and sumptuous flavor”) and $379 toasters (“this versatile appliance can also toast a sandwich”), Williams-Sonoma has invented a whole…Continue Reading
