Tag Archives: Fauzia Burke

People Round-Up, Mid-August 2015

PEOPLE Kathleen Schmidt has been named VP, Director of Marketing and Publicity at Perseus imprint Running Press at the publisher’s Philadelphia office.  Schmidt joined the company in 2013 as publicity director for Weinstein Books. Margaret Milnes has left her position at Running Press, where she was Senior Director, Brand Management, to relaunch her licensing and…Continue Reading

Freelance Publicists Contact Sheet 2013

This year’s edition of Publishing Trends’ annually updated contact sheet of freelance book publicists includes 56 firms and individuals specializing in a wide range of genres and approaches. We’ve added 13 new companies (Buxus PR, Franklin Public Relations, The Hendra Agency, JSA Kids Marketing, Lorna Garano, McCartin / Daniels PR, Rare Bird Lit, VM / PR, Richards Public Relations, Sarah Russo Public Relations, Whitney Peeling Public Relations,…Continue Reading

Freelance Publicists Contact Sheet 2012

Publishing Trends’ annually updated contact sheet of freelance book publicists includes 49 firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital approaches, plus we’ve included eight digital-only publicists who specialize in various aspects of online and social marketing and publicity. Each firm…Continue Reading

Freelance Publicists 2011

In recent years, it has become essential for publicists to offer some digital services, but the wealth of digital opportunities for promoting new books and authors has expanded, so in this year’s Freelance Publicity Roundup, we highlight some publicists who work solely within the digital realm. Jim Hanas, Director of Social Media at Sonnet Media,…Continue Reading

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading