Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How can traditional publishing stay ahead of digital advances? Why do female celebrity memoirs make so much money? A new…Continue Reading
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are virtual reality bookstores the next step for retailers who are competing in an on-demand world? Will Chinese translations find success…Continue Reading
Posted in 5 Links •
Tagged Amazon, Apple, bookstores, Chinese, contact sheets, ebooks, economics, Facebook, Google, literary fiction, NYU, print, Publishing Trends, retailers, Scott Galloway, translations, video, virtual reality
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Ebook piracy is expected to rise to 700 million instances per year by 2018. Is tumblr’s Reblog Book Club…Continue Reading
Like many small book fairs around the world (see our recent articles on the Buenos Aires and Jerusalem Book Fairs for a few examples), the Seoul International Book Fair (SIBF), a once domestic and consumer-directed event, is looking to professionalize and internationalize its image. In the past 5 years, major funding and programming from the…Continue Reading
Posted in International •
Tagged BEA, Bologna, Buenos Aires International Book Fair, China, Duran Kim, Eric Yang Agency, Facebook, Frankfurt Book Fair, Henry Shin, International Rights Centre, japan, Jerusalem International Book Fair, Jungha Song, Korea, Korea Literature Translation Institute, Korean Publishers Association, London Book Fair, Michelle Nam, Minumsa, Power Readers, Publishing Perspectives, Seoul International Book Fair, Seung Hyun Moon, Shinwon Agency, Sigongsa, South Korea, Tae-Eun Kim, Thailand, The Korea Times
With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re…Continue Reading
Posted in Featured Articles •
Tagged ad:tech New York, Adam Broitman, Alchemy Worx, AllState, Anthony Franco, Avinash Kaushik, Blogfrog, Brafton, Caffeine, Campbell-Ewald, Chris Brogan, Christian Oestien, Circ.us, Clara Shih, Dabs.com, Dave Linabury, Dela Quist, EffectiveUI, Facebook, Fast Company, Flixmedia.tv, Google, Hearsay Social, Intuit, Ipsos OTX, Justine Jordan, Katherine Griwert, Lee Odden, Lego, Litmus, Lynne d. Johnson, Metaio.com, Morgan Stanley, Resolution Systems Inc., Rich Kelley, Rustin Banks, Steve Jobs, Twitter, Walter Isaacson
(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together 635…Continue Reading
Posted in Trendspotting, Uncategorized •
Tagged American Eagle, Brian Solis, Britta Schell, Buddy Media, BuzzMachine, Digital First initiative, Douglas Rushkoff, Electronic Arts, Facebook, Hachette, Hearst Digital, Jack Krawczyk, Jay Rogers, Jeff Jarvis, JESS3, John Paton, Journal Register, Kristine Welker, Local Motors, Mashery, Matt Trainer, Mekanism, Michael Jaindl, Michael Saylor, MicroStrategy, MTV, NCAA, Need for Speed, Networked Insights, Nielsen, nmincite, Open Table, Oren Michels, Paul Dunay, Pete Caban, Pivotcon, Public Parts, Radha Subramanyam, Random House, Real Beauty, Rich Kelley, Rise of the Planet of the Apes, Shani Higgins, Simon & Schuster, StumbleUpon, sxsw, Technorati, The Conversation Prism, The Guardian, The Wizarding World of Harry Potter, Tumblr, Twentieth Century Fox, Universal, Zuberance
PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading
Posted in Featured Articles, Trendspotting •
Tagged A Planet of Viruses, Activate, Ashton Kutcher, BlueCava, Brian Greene, Carl Zimmer, David Carr, Digital Publishing and Advertising Conference, Does Aging Stop?, Facebook, Harold Varmus, Interactive Advertising Bureau, Internet Week New York, Isabella Rossellini, Janna Levin, Jonathan Weiner, Joseph LeDoux, Keith Devlin, LinkedIn, Long for This World, Man of Numbers: Fibonacci's Arithmetic Revolution, MediaPost, Michael R. Rose, Michael Wolf, NPR, Rachel Ray, Rich Kelley, Say Media, ShareThis, Siddhartha Mukherjee, Simon Singh, SocialVibe, Starcom MediaVest, Steven Weinberg, SVNetwork, The Code Book, The Emperor of All Maladies: A Biography of Cancer, The Hidden Reality: Parallel Universes and the Deep Laws of the Cosmos, Tim Schigel, Timothy Ferris, Tracy Day, Twitter, Tyra Banks, will.i.am, World Science Festival
Publishing Trends thanks marketing and content development consultant Rich Kelley for this report. Which webpage headline converts better: “Sign up for a free account” or “Sign up in 60 seconds”? Is there a better way to check backlinks than by using Google? Should you hire an agency to retarget website visitors or can you do…Continue Reading
Posted in Uncategorized •
Tagged AdRoll, BlueKai, Chango, Clix Marketing, content farms, conversions, Criteo, David Szetala, Demand Media, eHow, Facebook, FetchBack, Flowtown, Google AdWords, Greg Jarboe, Harry Gold, Incisive Media, infographics, Jim Boykin, like button, Lisa Buyer, Mike Grehan, Mike Mothner, Mike Stone, Overdrive Interactive, Rich Kelley, Search Engine Strategies, SEO, SEO-PR, Spokeo, SpyFu SEO Recon Files, The Buyer Group, WeBuildPages, Wpromote
