Are you a good listener? More and more people consider themselves to be, and the evidence is impressive: according to the Audio Publishers Association (APA), audiobook sales grew 22.7% with over 46,000 audiobooks published in 2017, and podcasts now total more than 500,000, up from 150,000 last year. According to eMarketer, 73 million people in the…Continue Reading
At SWIPE, the Magazine Publishers Association conference on “tablets, e-readers and smartphones,” held at the Grand Hyatt on March 20, tablets dominated the discussion. Not surprisingly, the “new iPad” was the focus of much adulation – especially given magazine publishers’ delight at how well ads looked in the pixelated screen. But there was also concern…Continue Reading
The throngs of marketers attending the five program tracks at Search Engine Strategies 2006 last month clearly demonstrated that every industry – including book publishing – is going after this burgeoning branch of online marketing. Geoff Ramsey of eMarketer mapped the terrain: $15.6 billion will be spent on online advertising in 2006 – more than…Continue Reading
