Tag Archives: Elizabeth I

As Their Business Goes South, Direct Marketers Turn to Trade Books

ORIGINALLY PUBLISHED AT INSIDE.COM (4/26/01) Battered by the rise of Internet retailing, skewered by deep-discount bookselling chains and wounded by waves of sweepstakes scandals, the mail-order book publishing business has been hit hard, as customers have become increasingly cynical about their responsibility to pay up, return promptly and — above all — remain loyal to…Continue Reading