PEOPLE So much for the dog days of August. . . . Jim King, SVP and General Manager at Nielsen BookScan, has left the company to become a consultant to the industry. He may be reached at jim.king.j [at] gmail dot com. Simon & Schuster Publisher Jon Karp has announced several more changes over the [...]
PEOPLE ROUNDUP Seven people have been laid off from Kaplan, including Director of National Accounts, Bill Huelster (who may be reached at bhuelster [at] gmail.com) and Yulia Borodyanskaya, International Sales and Subsidiary Rights (yborodyanskaya [at] yahoo.com). Kaplan is moving the selling responsibility to its distributor, Simon & Schuster, and Mary Dolan, Executive Director of Sales, [...]
PT thanks New York–based marketing consultant Rich Kelley for his reporting. “What we have today is the tyranny of more,” warned Mike Linton, CMO of eBay. “More choices, more technology, more competition, more alliances, more complexity, more risk.” “The Internet is run on love,” mused Clay Shirky, author of Here Comes Everybody: The Power of [...]
The throngs of marketers attending the five program tracks at Search Engine Strategies 2006 last month clearly demonstrated that every industry – including book publishing – is going after this burgeoning branch of online marketing. Geoff Ramsey of eMarketer mapped the terrain: $15.6 billion will be spent on online advertising in 2006 – more than [...]
Since the NYT first tackled the thorny subject of textbook pricing, voices on both sides of the debate have been getting hoarser. But if the chatter at recent textbook trade shows — CAMEX, College Bookstores of America (CBA), and the BN College Stores Show — is any indication, textbook prices may indeed have hit their [...]
This was supposed to have been the year of the e-book, though judging from the hype and early sales, it might be safer to call it the year of the book, period. After scanning the evolving e-publishing landscape, PT’s panel of industry experts has selected the most interesting electronic publishing events of 2000, offered herewith [...]
PEOPLE Rosanna Hansen has been named SVP, Publisher and Editor-in-Chief of Weekly Reader Corp. She left Reader’s Digest Children’s last month. . . Liz Maguire is leaving Free Press for Basic, where she will be Associate Publisher, Editorial Director. . . Since Abrams bought STC and Smithmark, there have been several casualties, including SVP Director [...]
Is Borders’ “go-slow” approach to the online marketplace really a stroke of brilliance after all, as the Wall Street Journal recently postulated? The argument goes like this: despite the company’s listless approach to the Internet, which drove investors so bonkers that Borders rolled out the auction block earlier this year in search of a buyout [...]