With ads appearing on everything from cup holders to subway risers to (ok, to use an extreme case) people’s skin, books remain one of the last of the ad-free sacred spaces. Other than the occasional unsuccessful attempt at inserts (1970’s cigarette ads) and product placement (Bulgari anyone?), publishing has never looked seriously at advertising as…Continue Reading
Yup, that’s right, Mr. Lysol strolled the Javits Center June 21-23, one of several seemingly incomprehensible brands (think RotoRooter) that are — or hope to be — turned into licenses. Welcome to the 25th Annual Licensing Show, where 20,000 attendees gazed at the wares of 525 exhibitors, showcasing 5,700 properties — essentially on par with…Continue Reading
Lucrative, Licensed Book Lines Are Looking Better All the Time As book publishers search in an ever-widening gyre for “consumer equity,” “points of differentiation,” and authors pre-packaged with their own “platforms,” it may be no shock that the concept of franchise publishing — partnering to publish licensed, branded, or co-branded titles, or even signing up…Continue Reading
