PEOPLE Effective March 25, Wibke Grütjen, formerly VP, Digital Marketing at Macmillan, joins Hachette Book Group as SVP, Chief Marketing Officer. In other company news, Samantha Gentry, previously Associate Editor at Crown Books for Young Readers, has joined as Little, Brown Books for Young Readers as Editor. Following the restructuring of Macmillan’s sales team, Jeff…Continue Reading
Countless are the questions and few are the solutions publishers encounter when approaching “the digital problem” confronting the industry. But several publishers seem to be cracking the code, albeit from different ends of the spectrum. Travel publishers are capitalizing on its category’s unique potential to be nuggetized and monetized digitally, at times even rendering a…Continue Reading
