Market Partners International

Tag Archives: Disney

Book View, September 2004

People Maureen O’Neal has left Ballantine and can be reached by email at mrnoneal@aol.com. Elizabeth Dyssegaard is also leaving at the end of the summer. Katherine Beitner to HarperCollins as Associate Publishing Director. She was Director of Publicity for Harmony and Shaye Areheart Books. In children’s books there is more movement: Last month Diana Blough…Continue Reading

The Franchise Fix

Lucrative, Licensed Book Lines Are Looking Better All the Time As book publishers search in an ever-widening gyre for “consumer equity,” “points of differentiation,” and authors pre-packaged with their own “platforms,” it may be no shock that the concept of franchise publishing — partnering to publish licensed, branded, or co-branded titles, or even signing up…Continue Reading

Book View, September 2003

PEOPLE As summer winds down, it’s been unusually quiet in publishers’ halls, but look to an interesting Fall, with new positions being created, even as more rounds of layoffs are rumored. Meanwhile: Holt’s Maggie Richards has hired Richard Rhorer as Marketing Director. He was previously Director of Marketing for the Rayo imprint at HarperCollins. ….Continue Reading

Sunshine and Noir

BookExpo America Lands in LA, With Bouts of ‘Book Fair Fatigue’ By nearly all accounts, it’s a beastly time for a book convention. You’ve got the gangrenous economy. War-torn travel itineraries. SARS shut-downs. And cash-strapped rep groups (who’ve already splurged for sales conferences on the east coast). Throw in a liberal dose of what some…Continue Reading

Book View, May 2002

PEOPLE Paul Gottlieb has been named Executive Director of the Aperture Foundation. He leaves Abrams after 22 years, during which time he held the titles of Publisher, President, CEO, and most recently, Company Director and Vice Chairman of the La Martiniere Groupe. He begins August 1. Brigitte Weeks is leaving Guideposts to become Vice President…Continue Reading

Book View, April 2002

PEOPLE Laurie Brown is leaving FSG, where she was SVP, Director Sales & Marketing. Her duties will be assumed by Jeff Seroy and Linda Rosenberg. . . Gary Gentel has been named VP Sales, Trade Division at Scholastic. He was most recently with Dorling Kindersley. . . John Schline has been made SVP, Corporate Director…Continue Reading

Book View, March 2002

PEOPLE More Random House movement: Craig Virden, who has been President of RH Children’s and before that, BDD Books for Young Readers, is leaving. Crown’s Chip Gibson will take over, with Rich Romano as his EVP. Meanwhile Jenny Frost, now heading up Random Audio (which she will continue to run), will take over Crown Publishing…Continue Reading

The Quiet Revolution

Reader’s Digest Revamps Amid Topsy-Turvy Fiscal Forecasts Pleasantville, New York has always been a delightfully apt address for the Reader’s Digest Association. Ensconced there in its bucolic 113-acre campus — the global headquarters for an empire old DeWitt Wallace built on tales of anodyne, American optimism — Reader’s Digest was pleasantry incarnate. For the 100…Continue Reading

Home From School

McGraw-Hill’s Kids Group Sets Sights on the Trade Eleven years ago McGraw-Hill Inc. sacked more than 1,000 people and gutted its own infrastructure, shrinking its operating units from what had once been five, to three, and then two. Corporate vultures were regularly dive-bombing the company’s Sixth Avenue headquarters, girding for the last great hostile takeover…Continue Reading

Of Robots and Retrenchment: Toy Fair 2001

Advance publicity for this year’s Toy Fair generated all the thrill of a wet blanket, with announcements rolling in from industry giants Mattel and Hasbro that their presence at the 98-year-old show will be significantly notched down in 2002. As talk of “downsizing” and “retrenching” swirled in the press, we were also treated to the…Continue Reading