Tag Archives: Direct Marketing Days

Book View, June 2002

PEOPLE Harcourt reports that Laurie Brown has been hired as SVP, Director of Trade Sales and Marketing for Adult and Juvenile Publishing. She formerly held that position at FSG. Lori Benton rejoins Harcourt as VP Publisher of Children’s Books, replacing Louise Pelan, who has taken early retirement. She comes from Holt, where she was Associate…Continue Reading

Pushing the Envelopes

Direct Marketing Days NYC 2000 The “e-” prefix firmly attached itself to this year’s Direct Marketing Days in New York, where direct response pros from dozens of industries gather for an ever-lengthening shindig at the Hilton each May. Indeed, d-marketing gave way to e-marketing as fifty percent of the sessions were devoted to aspects of…Continue Reading