Tag Archives: Direct Marketing Association

Publishing Trends Annual Contact Sheet 2014

The 2014 general US publishing industry contact sheet is our most popular annual feature, listing publishers large and small, accounts, trade associations, and more. Taking into account offices that have moved and new acquisitions, we are proud to offer our most comprehensive updated version as a free PDF. Click the image below to download the Publishing Trends Annual Contact Sheet…Continue Reading

Publishing Trends Annual Contact Sheet 2013

For more than 15 years, Publishing Trends has published a range of annually updated contact sheets, focusing on everything from Freelance Publicity and Scouting, to more recent additions, like the App Developer Roundup. However, none of our contact sheets is as popular as our general US publishing industry contact sheet, which features publishers large and small, accounts, trade…Continue Reading

Send Your Emails at Lunchtime, and Other Direct Marketing Tips

The Direct Marketing Association (DMA) just released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, the book reflects changes in direct marketing, this year focusing more closely on the mobile market. Some key findings: While ereaders were marketed in 2.5% of the mobile campaigns in 2010, that number…Continue Reading

DM Days with DM Hints

Imagine attending the Direct Marketing Days NY conference at Javits, and finding out that the thumping music, whirling characters and international crowd are there for Licensing Show, not the lettershops and list brokers. But whatever DMD Days doesn’t have, it can claim to have a corner on e-commerce. This was not always so: for years,…Continue Reading

Disappearing Act at DMA?

“The Place for Face-to-Face” was the tagline for the 85th Direct Marketing Association annual conference and exhibition, which landed at San Francisco’s Moscone Center on October 19 with its customary thunk of “telco-verified” telemarketing lists and scads of “permission-based email data.” But despite candid moments with Senator Joseph Lieberman (he blasted Bush and preened as…Continue Reading

Going Postal Done Gone

The DMD Marketing Conference & Expo, officially a “forum of new ideas and technological advances” that proffers “information in ecommerce, technology, media, database, and creative services,” pulled a surprisingly large group of attendees to the Javits Center during its direct marketing mêlée on June 17-19, many of whom were lured by the promise of hearing…Continue Reading

Doldrums for Direct Mail

In the waning days of October, Publishing Trends paid a nostalgia-filled visit to Chicago’s McCormick place, this time to the 84th Annual Direct Marketing Association conference to see how another troubled industry deals with adversity. Next to the direct response business — buffeted by ever-increasing postal rates and regulations, an economy in the doldrums and…Continue Reading

‘Caveat Vendor’ at DMA

The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading