The Direct Marketing Association (DMA) just released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, the book reflects changes in direct marketing, this year focusing more closely on the mobile market. Some key findings: While ereaders were marketed in 2.5% of the mobile campaigns in 2010, that number…Continue Reading
Imagine attending the Direct Marketing Days NY conference at Javits, and finding out that the thumping music, whirling characters and international crowd are there for Licensing Show, not the lettershops and list brokers. But whatever DMD Days doesn’t have, it can claim to have a corner on e-commerce. This was not always so: for years,…Continue Reading
“The Place for Face-to-Face” was the tagline for the 85th Direct Marketing Association annual conference and exhibition, which landed at San Francisco’s Moscone Center on October 19 with its customary thunk of “telco-verified” telemarketing lists and scads of “permission-based email data.” But despite candid moments with Senator Joseph Lieberman (he blasted Bush and preened as…Continue Reading
In the waning days of October, Publishing Trends paid a nostalgia-filled visit to Chicago’s McCormick place, this time to the 84th Annual Direct Marketing Association conference to see how another troubled industry deals with adversity. Next to the direct response business — buffeted by ever-increasing postal rates and regulations, an economy in the doldrums and…Continue Reading
The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading
