The Data Is Coming!

Laura Hazard Owen | February 2010

After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get [...]

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People Roundup Lots of movement at Barnes & Noble: Liz Scheier has joined Barnes & Noble.com as Editorial Director, working with publishers to create “unique, exclusive content digital opportunities throughout our digital distribution platforms, including in store programs” and reporting to Theresa Horner, VP Digital Products. She was most recently Director of Publishing Relations at [...]

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Book View, December 2008

December 2008

PEOPLE Hachette Book Group has hired Kenneth Michaels as Chief Operating Officer. He succeeds Beth Ford, who left in September, and will join the company on January 5. He was most recently SVP of Global Business Process Management for the McGraw-Hill Companies. Marie Coolman will join Hyperion as Executive Director of Publicity, taking over the [...]

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