Market Partners International

Tag Archives: digital

Content Gets Respect

Whether the topic was social networking, user-generated videos, blogging or podcasting, publishers among the record-breaking 10,276 marketers attending November’s ad:tech conference heard renewed respect for content from the panelists reporting on the latest developments in online marketing. Pam Horan, President of the Online Pubishers Association, kicked off her panel on “Publishing in the Digital Age”…Continue Reading

Someone's Using the Sony Reader

While eagerly awaiting Kindle, netGalley, and all the other cool launches in 2008, some publishers are working with what we have in the here-and-now: the Sony Reader. Simon & Schuster started giving it (officially, The Reader Digital Book) to sales reps, so that they could download manuscripts at will, and carry the Reader on their…Continue Reading