Tag Archives: Deep Focus

People Round-Up, Mid-April 2016

PEOPLE Stacy Creamer joined Regan Arts as SVP, Executive Editor. She was most recently Executive Editor at Hachette Books. Alaina Mauro is now Publishing Director at for Hachette’s James Patterson division. She was previously Digital Sales Account Manager at Penguin Random House. Krishan Trotman joined Hachette as Senior Editor. She was previously Senior Editor at…Continue Reading

Social Media Marketing: Putting Money Where the Mouths Are

PT thanks New York–based marketing consultant Rich Kelley for his reporting. Can you get a good ROI in social media? That was one of many questions on the minds of hundreds of publishers and advertisers at the International Advertising Bureau’s Leadership Forum on User-Generated Content and Social Media in June. Speakers and panelists agreed on…Continue Reading