News and opinion on the changing world of book publishing
Laura Hazard Owen | October 2009
In 2007, we wrote about a new book publicity trend: ARC giveaway programs, in which publishers provide early copies of books to citizen reviewers through book sites or their own sites. Two years later, these programs have grown quite a bit. Details on a few:
BookBrowse.com First Impressions
Publisher’s fee: $750/promotion; members pay $30/year.
Titles are promoted for [...]
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Just as a hunter sends a spray of buckshot into the forest, the book publicist can never be sure an ARC hits the right reviewer at the right time. As professional book reviews dwindle and higher-ups put pressure on publicists to “do something online,” a serendipitous moment has arrived when publisher, [...]
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