Publishers Saunter Into the Online World of Books to Movie Tie-In Marketing EMarketer estimates that by the end of this year, spending for online video advertising will increase by 82.2% to $410 million. Something of a wunderkind in 2006, online video has received an enormous amount of press lately – most notably due to YouTube…Continue Reading
PEOPLE Reader’s Digest announces that Harold Clarke, most recently President of Random’s Children’s Publishing Division, has been named VP Publisher New Market Development, for RD’s Global Books and Home Entertainment Division, reporting to SVP and President John Bohane. Speaking of exurban, Janet Harris has left Workman, where she has overseen all sales, to become Associate…Continue Reading
