With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media. **** John B. Thompson, University of Cambridge-based sociologist and author of Merchants of Culture: The Publishing Business in the Twenty-First Century (Plume, trade paper, 2nd Ed….Continue Reading
After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get…Continue Reading
Posted in Uncategorized •
Tagged Book Industry Study Group, Books in Print, BookScan, Bowker, Codex Group, data, DC Comics, Direct Brands, Harry Potter, Ipsos, Jack McKeown, James Howitt, K-Mart, MarketTools, PubTrack, PubTrack Consumer, Random House, Verso Digital, Verso Flight Plan, Zondervan, ZoomPanel
