Tag Archives: Daryl Mattson

Just Add Lemonade

Doing its part to promote an old-fashioned, relaxed summertime, The New York Times launched its Great Summer Read novel-serialization program in July. Part public service, part self promotion, the program seems to have succeeded on both fronts, as the eye-friendly inserts have been popping up everywhere from Metro North compartments to midtown Starbucks. Though it’s…Continue Reading