PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
The throngs of marketers attending the five program tracks at Search Engine Strategies 2006 last month clearly demonstrated that every industry – including book publishing – is going after this burgeoning branch of online marketing. Geoff Ramsey of eMarketer mapped the terrain: $15.6 billion will be spent on online advertising in 2006 – more than…Continue Reading
