Eyeing the plethora of titles from publishers large and small at the 91st National Council of Teachers of English (NCTE) convention, one relatively new educational publisher was heard to marvel, “How can so many books sell?” Indeed, that was the question furrowing many publishers’ brows during the weekend of Nov. 17, as an estimated 6,000…Continue Reading
Book Packagers Make the Best of a Worst-Case Scenario “The advantage of working with packagers,” says Mark Magowan, associate publisher at Abrams, “is that when the math of a series goes down, you don’t have to fire your own staff.” Though Magowan may be grinning as he says it, it’s no joke that book packagers…Continue Reading
17th Street Productions Takes On Hollywood What do you get when you take a teen-oriented book packager, implant a Silicon Alley–style “convergence media business model,” and throw in a few Hollywood film options? As Leslie Morgenstein, president of 17th Street Productions, puts it, “We’re becoming a multimedia company rather than a book packager,” and that…Continue Reading
