Licensing International Expo 2008 landed June 10 at the Javits Center just in time for the summer’s first heat wave. Outside, temperatures hit nearly a hundred degrees. Inside, brands like Clifford, Goosebumps, and SpongeBob SquarePants were hot hot hot. In a cooling economy, though, how can retailers make sure consumers choose their brands? In his…Continue Reading
What to say? Eloise gets larger and larger, and the blimp in her likeness lofting about the foyer of the Javits Center will probably be trundled out at the next Macy’s Thanksgiving Day parade. As for the rest of the Licensing 2001 International show, except for the endless licensing and marketing of dead movie stars,…Continue Reading
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Tagged Art Impressions, Arthur, Arthur Aardvark, Arthur Andersen, BBC, Butt-Ugly Martians, Chorion Intellectual Properties, Chronicle, clifford, Consor, Curious George, Fox, Girlfriends Forever, Harry Potter, Jennifer Vincioni, Just Group, Larry Potter, Licensing 2001 International, Little Brown, Margaret Lynden, Marshall Editions, Muggles Magical Toys, Nancy Stouffer, Nixon Peabody, Noddy, Ottenheimer, Peter Rabbit, Quirk Productions, Rainbow Fish, Richard Harman, Save Borgenicht, Scholastic, Susan Branch, Thurman House, Tolkien, Turner Publishing, Vatican Library, WB Kids, Worst Case Scenario
Copious amounts of ink flowed in the pages of the trade press and the New York Times on the subject of the most recent Licensing Show, which took place June 13–15 at the Javits Center in New York. Unhappily for exhibitors, however, the lucrative patina around the likes of Eloise and Curious George could do…Continue Reading
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Tagged Arthur Andersen, Barbar, Big Brother, C.S. Lewis, Chronicles of Narnia, Cinar, clifford, Coca Cola, Curious George, Dick Bruna, Disney, Dr. Seuss, Dreamworks, Eloise, Franklin the Turtle, Golden, Harold and the Purple Crayon, Harry Potter, Hasbro, Inside.com, Ira Mayer, Iron Chefs, J. R. R. Tolkien, Jean de Brunhoff, John Barbour, Licensing Show, LIMA, Maisy, Mattel, Miffy, Nigel Huddleston, Olympics, pat the bunny, Peter Rabbit, Raggedy Ann and Andy, Rainbow Fish, Rightscenter.com, Risa Kessler, Scholastic, Strawberry Shortcake, Subrights.com, Survivor, The Lord of the Rings, toy fair, Toynetwork.com, Toysrus.com, Universal Studios, Viacom, Warner, WHN, Who Wants to be a Millionaire
