Tag Archives: Cindy Ratzlaff

Freelance Publicists Contact Sheet 2013

This year’s edition of Publishing Trends’ annually updated contact sheet of freelance book publicists includes 56 firms and individuals specializing in a wide range of genres and approaches. We’ve added 13 new companies (Buxus PR, Franklin Public Relations, The Hendra Agency, JSA Kids Marketing, Lorna Garano, McCartin / Daniels PR, Rare Bird Lit, VM / PR, Richards Public Relations, Sarah Russo Public Relations, Whitney Peeling Public Relations,…Continue Reading

Freelance Publicists Contact Sheet 2012

Publishing Trends’ annually updated contact sheet of freelance book publicists includes 49 firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital approaches, plus we’ve included eight digital-only publicists who specialize in various aspects of online and social marketing and publicity. Each firm…Continue Reading

Freelance Publicists 2011

In recent years, it has become essential for publicists to offer some digital services, but the wealth of digital opportunities for promoting new books and authors has expanded, so in this year’s Freelance Publicity Roundup, we highlight some publicists who work solely within the digital realm. Jim Hanas, Director of Social Media at Sonnet Media,…Continue Reading

The Social Media Consultant: Cindy Ratzlaff

Cindy Ratzlaff, former VP, Brand Marketing, Rodale Brand New Brand You blog, Twitter, Facebook, LinkedIn The Model Social media strategy coaching for authors and publishers The Background “Going right to the consumer through social media is the new direct marketing,” says Ratzlaff. “But it’s a pretty steep learning curve to learn how to talk to…Continue Reading

Book View, September 2003

PEOPLE As summer winds down, it’s been unusually quiet in publishers’ halls, but look to an interesting Fall, with new positions being created, even as more rounds of layoffs are rumored. Meanwhile: Holt’s Maggie Richards has hired Richard Rhorer as Marketing Director. He was previously Director of Marketing for the Rayo imprint at HarperCollins. ….Continue Reading

Book View, March 2003

PEOPLE John Kilcullen, previously CEO of Hungry Minds, has been named President of VNU’s Music and Literary Group and Publisher of Billboard. He will also oversee Bookseller and Kirkus Reviews, Music & Media, and Airplay Monitor. As dissected daily in the NYT, Daniel Menaker was named SVP and Editor-in-Chief of the Random House editorial imprints….Continue Reading