News and opinion on the changing world of book publishing
August 2011
In recent years, it has become essential for publicists to offer some digital services, but the wealth of digital opportunities for promoting new books and authors has expanded, so in this year’s Freelance Publicity Roundup, we highlight some publicists who work solely within the digital realm. Jim Hanas, Director of Social Media at Sonnet Media, [...]
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Laura Hazard Owen | July 2009
Cindy Ratzlaff, former VP, Brand Marketing, Rodale Brand New Brand You blog, Twitter, Facebook, LinkedIn The Model Social media strategy coaching for authors and publishers The Background “Going right to the consumer through social media is the new direct marketing,” says Ratzlaff. “But it’s a pretty steep learning curve to learn how to talk to [...]
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September 2003
PEOPLE As summer winds down, it’s been unusually quiet in publishers’ halls, but look to an interesting Fall, with new positions being created, even as more rounds of layoffs are rumored. Meanwhile: Holt’s Maggie Richards has hired Richard Rhorer as Marketing Director. He was previously Director of Marketing for the Rayo imprint at HarperCollins. . [...]
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March 2003
PEOPLE John Kilcullen, previously CEO of Hungry Minds, has been named President of VNU’s Music and Literary Group and Publisher of Billboard. He will also oversee Bookseller and Kirkus Reviews, Music & Media, and Airplay Monitor. As dissected daily in the NYT, Daniel Menaker was named SVP and Editor-in-Chief of the Random House editorial imprints. [...]
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