News and opinion on the changing world of book publishing
December 2011
With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re [...]
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We made it through the first full day of BEA in one piece. Here are our notes. Were there, as we reported last month, cost-cutting strategies in effect? Looks like it, yup. Random House‘s booth is tiny, with no galleys, no tote bags, and hardly any catalogs. Most of the other large publishers’ spaces are intact, with plush [...]
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Laura Hazard Owen | March 2009
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a [...]
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Laura Hazard Owen | February 2009
Yesterday, PT attended Chris Brogan’s “Blogging and Social Media” tutorial at Tools of Change for Publishing 2009. Brogan is a social media/community-building super blogger–check him out here. His panel wasn’t a lecture or traditional speech; rather, it was a conversation with the audience. He jumped from topic to topic; showed us his Facebook, Google Reader, [...]
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