PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Sure, putting the word “startup” in the title of a book seems to be all the rage, but can (and should) the publishing of each title be treated like a startup? In Every…Continue Reading
[This is a guest post by Rich Kelley, a New York–based marketing consultant. Follow him on Twitter here. Thanks, Rich!] Tim Armstrong, AOL’s new CEO, divides internet history into three phases. The first phase was about access—remember dial-up modems and limited bandwidth? The second phase, when browsers and search engines competed for eyeballs, was about…Continue Reading
The digital conference that Google hosted on January 18 was definitely in the plus ça change mode: the crowd was made up of miscellaneous enthusiasts, with hardly a senior publisher in sight; the speakers were articulate and clever, mostly male and certain they were preaching to the uninitiated (though those may well be the ones…Continue Reading
Last year, Bookreporter.com‘s Carol Fitzgerald had the novel insight that if there isn’t an audience for a book, perhaps it shouldn’t be published. The publishing palooza has subsided a bit (Bowker recently reported that total titles were down to 172,000 last year – an 18,000 title drop from 2004), and Chris Anderson mania has everyone…Continue Reading
PEOPLE Brian Napack has been named President of the Holtzbrinck Publishing Group. In the newly created position, Napack will share general management responsibilities with CEO John Sargent over all of Holtzbrinck’s divisions, including both trade and educational operations. Steve Sorrentino, most recently an author (Luncheonette) has gone to B&N as Director, Author Promotions & Special…Continue Reading
WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading
