Laura Hazard Owen | September 2008
Even though much of the Manhattan publishing crowd was out of the city for at least a couple of weeks, Summer 2008 was surprisingly heavy on drama of the publishing variety. Here, we spice up your Labor Day weekend by providing a rundown of the events that shook up the city this season. SHERRY ARGOV [...]
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Laura Hazard Owen | February 2008
On Tuesday, Publishing Trends visited Toy Fair 2008, held from February 17-28 at the Jacob K. Javits Convention Center in New York. Though Toy Fair reported a 30% increase in buyers since last year and three times as many reporters on opening day, we thought the halls seemed pretty empty. Not surprisingly, most of the [...]
In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet [...]