Differentiation and budgeting are key to successfully entering the booming mobile app marketplace, said panelists last month at the Publishing Business Conference’s “Making the Most out of Your Mobile Opportunity.”
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Lessons From The Mobile Plunge
Cindy Peng | April 2010
Chelsea Green’s Twitter Success Story
March 2009
@ChelseaGreen Has 2,350 Followers. Here’s Why. by Jesse McDougall, Web Editor, Chelsea Green Other book publishers often ask me, “How do we market our books on Twitter?” My answer: “You don’t.” The fastest route to failing on Twitter is to view it as a marketing channel. Twitter is not a platform, a social network, or [...]
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Book View, October 2008
October 2008
PEOPLE Little, Brown editor Reagan Arthur has received her own imprint, Reagan Arthur Books. Arthur’s title will be VP, Editorial Director, and she will continue to report to Geoff Shandler. The imprint’s first books will be published in Fall 2009. Nancy Hancock has joined HarperOne as Executive Editor, reporting directly to Mickey Maudlin. Hancock was [...]
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Bookview, June 2007
June 2007
PEOPLE Susan Reich is re-joining PGW where she had worked as VP Marketing from 1990 to 1995, in the role of President. Most recently she served as the President and COO of Avalon Publishing Group, one of PGW’s clients. She reports to David Steinberger. Reporting directly to Reich are Kevin Votel, Eric Kettunen, Roaxanne Schwartz, [...]
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Bookview, May 2007
May 2007
PEOPLE Carl Raymond has been recruited by Scholastic’s Trade president, Lisa Holton, to the newly created position of Director of New Media Projects. He was most recently Adult Publishing Director of DK. HarperCollins Group President Brian Murray announced that Joe Tessitore, President of Collins since 2004, will retire from full-time publishing by November 1. In [...]
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Bookview, February 2007
February 2007
PEOPLE Beth Davey has gone to Rodale as VP Director of Public Relations. She was at Inkwell Management and before that, at Little, Brown. Andrew Malkin has left Ingram International to return to NY and Rodale, where he will be VP, Trade Book Sales, working closely with Holtzbrinck as their distribution client. And, Leigh Haber [...]
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Bookview
July 2006
PEOPLE Andy Martin has left Sterling for St. Martin‘s and the Minotaur imprint where he will be VP, Publisher, reporting to SMP President Sally Richardson. Martin had been Publishing Director at Sterling. Raquel Jaramillo, longtime VP Creative Director at Holt, is moving to Workman as Director of Children’s Books reporting to Susan Bolotin. Peter Ginna [...]
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