Tag Archives: Chelsea Green

Lessons From The Mobile Plunge

By Cindy Peng
April 1, 2010
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Differentiation and budgeting are key to successfully entering the booming mobile app marketplace, said panelists last month at the Publishing Business Conference’s “Making the Most out of Your Mobile Opportunity.”

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Chelsea Green’s Twitter Success Story

By PT Editors
March 1, 2009
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@ChelseaGreen Has 2,350 Followers. Here’s Why. by Jesse McDougall, Web Editor, Chelsea Green Other book publishers often ask me, “How do we market our books on Twitter?” My answer: “You don’t.” The fastest route to failing on Twitter is to view it as a marketing channel. Twitter is not a platform, a social network, or…Continue Reading

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Book View, October 2008

By PT Editors
October 1, 2008
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PEOPLE Little, Brown editor Reagan Arthur has received her own imprint, Reagan Arthur Books. Arthur’s title will be VP, Editorial Director, and she will continue to report to Geoff Shandler. The imprint’s first books will be published in Fall 2009. Nancy Hancock has joined HarperOne as Executive Editor, reporting directly to Mickey Maudlin. Hancock was…Continue Reading

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Bookview, June 2007

By PT Editors
June 1, 2007
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PEOPLE Susan Reich is re-joining PGW where she had worked as VP Marketing from 1990 to 1995, in the role of President. Most recently she served as the President and COO of Avalon Publishing Group, one of PGW’s clients. She reports to David Steinberger. Reporting directly to Reich are Kevin Votel, Eric Kettunen, Roaxanne Schwartz,…Continue Reading

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Bookview, May 2007

By PT Editors
May 1, 2007
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PEOPLE Carl Raymond has been recruited by Scholastic’s Trade president, Lisa Holton, to the newly created position of Director of New Media Projects. He was most recently Adult Publishing Director of DK. HarperCollins Group President Brian Murray announced that Joe Tessitore, President of Collins since 2004, will retire from full-time publishing by November 1. In…Continue Reading

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Bookview, February 2007

By PT Editors
February 1, 2007
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PEOPLE Beth Davey has gone to Rodale as VP Director of Public Relations. She was at Inkwell Management and before that, at Little, Brown. Andrew Malkin has left Ingram International to return to NY and Rodale, where he will be VP, Trade Book Sales, working closely with Holtzbrinck as their distribution client. And, Leigh Haber…Continue Reading

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Bookview

By PT Editors
July 1, 2006
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PEOPLE Andy Martin has left Sterling for St. Martin‘s and the Minotaur imprint where he will be VP, Publisher, reporting to SMP President Sally Richardson. Martin had been Publishing Director at Sterling. Raquel Jaramillo, longtime VP Creative Director at Holt, is moving to Workman as Director of Children’s Books reporting to Susan Bolotin. Peter Ginna…Continue Reading

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