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Tag Archives: Cashmere if You Can

As You Like It: Custom Publishing’s Double Digit Growth

December 1, 2006

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Beginning with a dramatic reading of Cashmere If You Can, HarperCollins‘ collaboration with Saks Fifth Avenue, NYU‘s “Custom Publishing: State of the Art — and State of the Business 2005” kicked off on November 17 at its midtown campus. Co-hosted by the Custom Publishing Council (CPC) and the Center for Publishing, the day-long seminar brought…Continue Reading

Posted in Featured Articles • Tagged AARP, Cashmere if You Can, Center for Publishing, Custom Publishing Council, George Pacific, HarperCollins, Hearst Custom Publishing, Michael Hurley, NYU, Saks Fifth Avenue, Samir Husni, The Magazine Group, WebMD, Williams-Sonoma

Desperately Seeking Sales

October 1, 2006

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PT Examines the Non-Traditional Publishing Spectrum; Major Houses Ramp Up Custom Forget public service announcements: The American Heart Association wants you to know that Jamie-Lynn Sigler’s first boyfriend had Wildberry Skittles breath. As part of their effort to get women “to band together to wipe out heart disease” the AHA and national sponsor Macy’s commissioned…Continue Reading

Posted in Featured Articles • Tagged Andrea Rosen, Barbara O'Shea, Body Shop, Bonnier, Cashmere if You Can, Catherine Huchting, Chronicle, Custom Media Division, David Arcara, Fog City Press, Frank Fochetta, Glaxo Smith Kline, J. McCrary, Jamie-Lynn Sigler, Jane Seymour, Katie Couric, Kelly Ripa, Kiss & Tell, Madison Square Garden Entertainment, Melcher Media, Meredith, Miniature Books, Paris Hilton, Perseus, Philip Lief, Radio City, Random House, Running Press, Simon & Schuster CDP, Simon Scribbles, Stephen Weitzen, The Alli Diet Plan, The Philip Lief Group, The Purpsoe Driven Life, Weldon Owen, Williams-Sonoma

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