Last year brought more change to an industry which is, with varying results, trying hard to embrace it. We asked some people who have recently undergone and embraced their own transitions, to look at what changes they see on the horizon. Herewith: Larry Kirshbaum, Former CEO, TWBG President, LJK Literary Management & PW’s Publisher of…Continue Reading
WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading
Phillip Sturrock, Chairman & CEO, Continuum Int’l Publishing Group There’s a small word to describe China, but it’s hugely accurate: “big.” China is a country with a population of at least 1.3 billion, an annual economic growth rate of about 8%, and the motivation to modernize quickly. Literacy is increasing, the teaching of English is…Continue Reading
Industry pundits and publicists have noted and mourned the declining space given to book reviews in newspapers and magazines over the last decade. But now that declining space has wiped out what was once an inevitable accoutrement to the book’s author and title — the publisher’s name. While the NYTBR, Time, and The New Yorker…Continue Reading
In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading
