Tag Archives: Carol Fitzgerald

Freelance Publicists Contact Sheet 2012

Publishing Trends’ annually updated contact sheet of freelance book publicists includes 49 firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital approaches, plus we’ve included eight digital-only publicists who specialize in various aspects of online and social marketing and publicity. Each firm…Continue Reading

To E-galley or P-galley: That Is the Question

As all aspects of book publishing become digitized, synthesized, and aggregated through metadata systems, it should come as no surprise that galleys are following suit—even the coveted advanced reader’s copies and uncorrected proofs of yore are taking on a new, digital form. Carrying the torch in the e-galley revolution is NetGalley, a company owned by…Continue Reading

Book Reviews, Revamped: Consumer Reviews

In 2007, we wrote about a new book publicity trend: ARC giveaway programs, in which publishers provide early copies of books to citizen reviewers through book sites or their own sites. Two years later, these programs have grown quite a bit. Details on a few: BookBrowse.com First Impressions Publisher’s fee: $750/promotion; members pay $30/year. Titles…Continue Reading

What’s New at BEA 2009

Last fall, BookExpo America formed its first-ever Conference Advisory Board and decided to increase the show’s focus on content and programming. “In the past, we had too many sessions that were all over the map and that were trying to be all things to all people,” says Courtney Muller, Group Vice President of BEA. In…Continue Reading

If You Build It, They Won’t Come: A Guide to Author Websites

To be on the Web or not to be on the Web—sorry, technophobic authors, that’s no longer the question. Rather, what should be on your website and how can you draw traffic to it? There’s no universal key to success. But with help from a recent groundbreaking report and four web designers who specialize in…Continue Reading

We Won! Publishers Learn That Everyone Loves (to Talk About) a Free Book

Just as a hunter sends a spray of buckshot into the forest, the book publicist can never be sure an ARC hits the right reviewer at the right time. As professional book reviews dwindle and higher-ups put pressure on publicists to “do something online,” a serendipitous moment has arrived when publisher, web, consumer, and reviewer…Continue Reading

Year in Review 2006: The Tipping Point to the Long Tail

Whether it is the best of times for the publishing industry, or the times that try publishers’ souls, depends on whom you ask, and of course, what you really want to know. But there’s little doubt that these are the best of times for anyone who wants his or her oeuvre to be published. The…Continue Reading

The Digital Agent: What Do Agents Know (or Care) About Marketing & Publicity in the Age of the Internet?

Ann Coulter, contentious as she is, saw page views (and book sales) skyrocket when she launched her website www.anncoulter.com. “A website that’s an instant hit is like having 10 Oprahs at once,” Joni Evans, ex-William Morris agent and Coulter rep said. “It really is the future.” To better understand agents’ involvement in their authors’ e-lives,…Continue Reading

Bookview, September 2006

PEOPLE The Book Industry Study Group has a new Executive Director in the person of Michael Healy, Editorial Director of Nielsen Book Services. He will be the keynote speaker at BISG’s September 8 annual meeting and may be reached at [email protected] BISG’s previous Director, Jeff Abraham, left at the beginning of the year to become…Continue Reading

Capture the Customer: Publishers & Other Book Businesses Look to Subscription To Supplement Sales

Last year, Bookreporter.com‘s Carol Fitzgerald had the novel insight that if there isn’t an audience for a book, perhaps it shouldn’t be published. The publishing palooza has subsided a bit (Bowker recently reported that total titles were down to 172,000 last year – an 18,000 title drop from 2004), and Chris Anderson mania has everyone…Continue Reading