The digital conference that Google hosted on January 18 was definitely in the plus ça change mode: the crowd was made up of miscellaneous enthusiasts, with hardly a senior publisher in sight; the speakers were articulate and clever, mostly male and certain they were preaching to the uninitiated (though those may well be the ones…Continue Reading
Posted in Featured Articles •
Tagged Cambridge U. Press, Chris Anderson, Cory Doctorow, Google, Josh Kilmer-Purcell, Michael Holdsworth, Safari.com, Steve Godin, Taylor & Francis, Tim O'Reilly, Unleashing The Idea Virus, Wired
As jitters over snail mail consume the media, email marketers have been keen to whisper what amounts to the new gospel in direct-to-consumer marketing: opting-in. Wary of their mailboxes, the theory goes, customers are much more likely to agree to receive promotional messages via email. Whether or not this is actually the case, sagging response…Continue Reading
Posted in Featured Articles •
Tagged B&N.com, Bertelsmann, Bookspan, Cambridge U. Press, DirectGroup, George Pratt, Gwen Seznec, Harvard Business Review, Harvard Business School Press, Henry Holt, Simon & Schuster, St. Martin's, Zooba
