News and opinion on the changing world of book publishing
October 2011
PEOPLE Rodale’s Publisher, Karen Rinaldi has left the company following a reorganization. She may be reached at karen.rinaldi1@gmail.com. David Zinczenko and Steve Perrine will take over the book group. Top executives Ken Citron and Gregg Michaelson, along with Senior Director Operations Bill Siebert, will also leave the company. Copyright Clearance Center (CCC) has hired Michael [...]
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February 2007
The digital conference that Google hosted on January 18 was definitely in the plus ça change mode: the crowd was made up of miscellaneous enthusiasts, with hardly a senior publisher in sight; the speakers were articulate and clever, mostly male and certain they were preaching to the uninitiated (though those may well be the ones [...]
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November 2001
As jitters over snail mail consume the media, email marketers have been keen to whisper what amounts to the new gospel in direct-to-consumer marketing: opting-in. Wary of their mailboxes, the theory goes, customers are much more likely to agree to receive promotional messages via email. Whether or not this is actually the case, sagging response [...]
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