News and opinion on the changing world of book publishing
PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The [...]
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December 2003
PEOPLE November brought some big moves in the industry, with Bill Barry going to DK as President, after a hiatus of two years (he had been at Hungry Minds when it was sold to Wiley) and Jim Jordan, Director of the Johns Hopkins University Press moving to Columbia University Press as President and Director (as [...]
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