With ads appearing on everything from cup holders to subway risers to (ok, to use an extreme case) people’s skin, books remain one of the last of the ad-free sacred spaces. Other than the occasional unsuccessful attempt at inserts (1970’s cigarette ads) and product placement (Bulgari anyone?), publishing has never looked seriously at advertising as…Continue Reading
At The Licensing Letter’s recent symposium on “The Future of Licensing,” trendmeister Marian Salzman presented the keynote speech, “10 Observations About the Prosumer [that’s “empowered consumer”] in Today’s Mood,” an oration she said had been written long before, but because of recent events, revised up until moments before her October 1 delivery. Salzman, Director of…Continue Reading
