Kicking off the week of the Digital Book World conference was Publishers Launch Children’s Publishing Goes Digital day, where speakers from the children’s book community discussed how the market is changing in the digital era. Representatives from start-ups and traditional publishers and authors, as well as trends analysts, were on hand for the January 23rd…Continue Reading
At the Children’s Publishing Goes Digital conference, hosted by Publishers Launch and the Frankfurt Book Fair, and chaired by Lorraine Shanley of Market Partners International and Publishing Trends, some unexpected themes emerged from the assembled speakers: Kids (or perhaps their parents) are not buying ebooks, so (for now) print books are still big. That goes…Continue Reading
After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get…Continue Reading
PEOPLE ROUNDUP Steve Rubin, former Doubleday Broadway President and Publisher, who began at Bantam Books in 1984 and was most recently Random House Publisher-at-Large, has been named President and Publisher of Henry Holt, reporting to Macmillan CEO John Sargent. Dan Farley will now focus exclusively on his other job as President and Publisher of the…Continue Reading
Last year, Bookreporter.com‘s Carol Fitzgerald had the novel insight that if there isn’t an audience for a book, perhaps it shouldn’t be published. The publishing palooza has subsided a bit (Bowker recently reported that total titles were down to 172,000 last year – an 18,000 title drop from 2004), and Chris Anderson mania has everyone…Continue Reading
Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading
