PEOPLE The Book Industry Study Group has a new Executive Director in the person of Michael Healy, Editorial Director of Nielsen Book Services. He will be the keynote speaker at BISG’s September 8 annual meeting and may be reached at michael@bisg.org. BISG’s previous Director, Jeff Abraham, left at the beginning of the year to become…Continue Reading
Beefing Up Special Sales, Publishers Surf the Downturn Be it a defensive maneuver, market opportunism, or plain necessity, a number of major book publishers are blocking and tackling their way into nontraditional retail accounts like never before. And no wonder, you might say. “You look at the relative flatness in the book trade, and it’s…Continue Reading
Just How Big Is The ‘Off-The-Books’ Book Business? Sashay into any Barnes & Noble superstore, and there they are. Past the Barnes & Noble Café–branded 3-piece tea sets (“Great Curves. Excellent Style.”), past the Barnes & Noble–branded laser stationery, the velvet CD wallets, and the handy personal cash boxes, are, of course, the Barnes &…Continue Reading
Reader’s Digest Revamps Amid Topsy-Turvy Fiscal Forecasts Pleasantville, New York has always been a delightfully apt address for the Reader’s Digest Association. Ensconced there in its bucolic 113-acre campus — the global headquarters for an empire old DeWitt Wallace built on tales of anodyne, American optimism — Reader’s Digest was pleasantry incarnate. For the 100…Continue Reading
Direct Marketing Days NYC 2000 The “e-” prefix firmly attached itself to this year’s Direct Marketing Days in New York, where direct response pros from dozens of industries gather for an ever-lengthening shindig at the Hilton each May. Indeed, d-marketing gave way to e-marketing as fifty percent of the sessions were devoted to aspects of…Continue Reading
