Market Partners International

Tag Archives: Blurb

Marmite, Maturalism, and Mangification: What Publishers Can Learn from the World of Trends Research

In a recent interview, Random House CEO Markus Dohle said he is “convinced that publishers have to become more reader oriented in a marketing and trend finding/setting way rather than in a direct to consumer selling way.” The tricky part: How can publishers be trendspotters? In this two-part series, we will try to address that…Continue Reading

TOC: The Narrative Is Changing

On the final day of TOC, Tim O’Reilly gave his keynote, following on the heels of the inventive Nick Bilton from the NYT’s R&D labs. (Bilton created the interactive website for David Carr’s book.) Much of what he discussed was focused on the topic that was subsequently addressed at the next session, where a group…Continue Reading

Hey Old Media, What Are You Doing?

South by Southwest Interactive. Austin, Texas. For over ten years now the creators and users of technology’s cutting edge have gathered in the town of great Tex-Mex and live music to, well, interact, after a fashion. This is truly the realm of the ADD generation. Everywhere you looked at the convention center, at the panels,…Continue Reading