Book View, November 2002

November 2002

PEOPLE Change is the constant in publishing at the moment: Bookspan cut its staff by about a dozen people, including longtimers Norm Schneider, VP Marketing, and Nancy Whitin, who oversaw the Specialty Clubs, including The Good Cook, History, Crafters, Country Homes, Military, Stage & Screen, Mystery Guild, etc. Natalie Chapman has been named VP, Publisher, [...]

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As Riggio Guns for Lower Prices, There’s No Sure Cure for Sticker Shock Pantyhose, Len Riggio once said, lecturing publishers on the finer price points for L’eggs, sell blissfully at $6.99. But books are not leggings. And if publishers think $6.99 is a good price for the upscale products in bookstores, they’re hosed. Moreover, he [...]

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