Tag Archives: bit.ly

Condensing the Conferences, bit.ly-style

It was a busy week for mini-conferences: O’Reilly and PW’s TOC Executive Roundtable took place on Tuesday, May 22, and featured Hilary Mason, Chief Scientist at bit.ly, talking about what a service like bit.ly can glean from those who use it to shorten URLs – and it’s pretty amazing.  Calling the company “the largest engine for…Continue Reading

Finding the Edge of Engage: ad:tech New York 2009

Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading