Tag Archives: Bill Rusin

People Round-Up, Early April 2016

PEOPLE Adriana Rizzo joined Houghton Mifflin Harcourt as VP, Marketing. She was previously Senior Director of Marketing for ESPN. Alexandra Primiani joined the company as Publicist. She was formerly Publicity Assistant at Riverhead. Natalie Chapman, Culinary VP and Publisher, is leaving the company and may be reached at nataliechapman1@aol.com. SVP of Digital Markets Sanj Kharbanda…Continue Reading

Watch Your Backlist

Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading