Tag Archives: Bill LeBlond

People Roundup, Mid-October 2013

PEOPLE Carmela Iaria has been named Executive Director of Educational and Library Marketing, Penguin Young Readers Group; she was previously VP, Marketing and Merchandising, Book Clubs at Scholastic. Folio Literary Management announced that Ruth Pomerance has recently joined the agency as Literary and Dramatic rights Agent. She held positions at Hyperion Books, and before that…Continue Reading

Food Writing in 2009

PT thanks Judith Weber of Sobel Weber Associates for her reporting. Late in the week at the Symposium for Professional Food Writers, Chronicle editor Bill LeBlond introduced an efficient “information delivery device.” As he demonstrated, it enabled the user to open to a recipe, a block of text, or a beautiful four-color photograph. The device…Continue Reading

The Franchise Fix

Lucrative, Licensed Book Lines Are Looking Better All the Time As book publishers search in an ever-widening gyre for “consumer equity,” “points of differentiation,” and authors pre-packaged with their own “platforms,” it may be no shock that the concept of franchise publishing — partnering to publish licensed, branded, or co-branded titles, or even signing up…Continue Reading